- UK fee income from digital: £4,602,000 (year to December 2011)
- Owner: WPP
- Founded: 2008
- UK head: Craig Morgan
- UK staff: 46
- Business split: 40% creative, 15% social media, 15% technical development, 5% CRM, 10% marketing, 10% user experience, 5% SEO
- Clients: British Heart Foundation, Brother UK, Countrylife, Friij, GSK
Grey was appointed by Seat last year to run its pan-European full-service digital account, bringing in over £4m incremental digital revenue. The agency is working on the car manufacturer’s global website and has seen a transition to a central CMS and the introduction of a consistent corporate identity and design style.
It has also been engaged by Country Life butter, developing a Picnic App to help raise recognition and awareness of the brand. The free app is supported by wood-carved QR codes. It saw over 10,000 downloads in its first week.